The real thing - just like a pro DSLR!
Electronically calibrated to provide maximum sensitivity, just like a traditional DSLR. Pictar’s shutter button offers a 'half press' mode to lock focus and exposure for easy tracking of a moving object or to create a desired composition, as well as full-press for immediate shutter release. The button is located right under the index finger to enable precise and intuitive shooting, with one hand.
ZOOM WITH ONLY ONE HAND!
Located right below the shutter release button, the rotating zoom ring does away with the need to touch the screen to pinch-and-zoom, and makes it easy for the user to zoom in and out with just one hand. The zoom ring can also be re-programmed by user to suit specific needs, such as the flash, white-balance, etc. if that's the case, zoom in or out will be done by 'pinching' the iPhone's screen, like before.
Control light like never before!
Strategically located in the right corner is the exposure compensation wheel, which lets the user quickly and easily control brightness level even before shooting. And just like with an advanced camera, the exposure compensation wheel changes the exposure in steps of 1/3 aperture, and the clear display appears at the bottom of the iPhone screen.
Feels like you're holding a real camera!
The iPhone is an amazing design icon, and we as designers are full of admiration for the people who brought it to the world - but let's face it: as a camera, it's nowhere near the comfort, safe feel and familiar grip of a traditional camera. So the second task we undertook - after developing advanced controls - was to design an ergonomic grip that would sit comfortably in one hand and let you take one-handed shots while holding it out the window of a speeding jeep. And we believe we did it!
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