TV is a major part of our lives
We gather together around our big screens to watch big movies and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with your screen. This is the new Apple TV. This is where television is headed.
All the entertainment your TV can handle
iTunes movies from Hollywood blockbusters to indie films. Live sports and news. And there’s much more to come. More and more apps will mean more and more choices of great things to watch.
The television finally gets some technology love
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Apple TV Remote with touch surface, there’s never been a better time to be a TV.
A TV experience you’ve never experienced
Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.